Ferrari to unveil $586,000 electric car Luce as rivals tap brakes on EVs | Metals Mine

  • Ferrari to unveil $586,000 electric car Luce as rivals tap brakes on EVs

    From nypost.com

    Ferrari is roaring into the electric era, even if many of its rivals are slamming the brakes. The iconic Italian supercar maker was set Monday to unveil the Luce, its first fully electric vehicle, in a high-stakes gamble that deep-pocketed buyers will shell out more than $586,000 for a Ferrari that hums instead of howls. The four-door EV, the name of which means “light” in Italian, tops out at 193 mph and marks perhaps the boldest transformation in Ferrari’s history as the company tries to preserve its mystique without the signature roar of a combustion engine. The new car is intended for global sale, though ... (full story)

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Riziq-Cap
May 25, 2026 4:42pm
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500k?

Some of the Chinese luxury cars are 1/5 of that price and they come top specked with newly invented gadgets beyond the imagination!

The new luxury is bigger battery, easier service, safety mechanism and cars that provide freedom in terms of no centralized functions - ferrari sticker wont do it in this new age of cars.

EV is the ultimate freedom car, you can charge it at home from your solar panels and never pay for fuel anymore, but so far their function is intrusive with logging and centralized functions that is beyond the owners control - I think luxury makers will tap into this segment of the market first, making freedom and privacy a privilege for the rich!
Marbas
May 25, 2026 8:33pm
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Most rich people are dumb, so they will buy Ferrari
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moulai
May 25, 2026 4:03pm
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That change nothing
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Trader#2ACB
May 25, 2026 6:06pm
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Looks more like a 250k Euro car at best. Overpriced totally. And a lot of competition in EV cars around, the brand itself usually not that important for truly EV car buyers. It will be very difficult to maintain actual profitability, I would not want to buy any RACE stocks for longer now.
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