Why Gen Z and Millennials Are Buying Gold in Record Numbers | Metals Mine

  • Why Gen Z and Millennials Are Buying Gold in Record Numbers

    From sbcgold.com

    Contrary to popular belief, gold may be more popular among younger investors than their older counterparts. Multiple studies—from Bank of America, State Street Global Advisors, and other respected institutions—highlight a growing trend of Gen Z and Millennial investors embracing gold as a core part of their portfolios. These younger demographics are often outpacing Gen X and Boomers in terms of gold ownership, interest, and portfolio allocation. Their top motivations include using gold as a hedge against economic downturns, valuing its tangibility and security, and harboring a growing skepticism toward legacy ... (full story)

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