The World Gold Council (WGC), in its latest report outlined four major trends that have played significant role in reshaping gold demand. Firstly, the economic development during the past two decades or more within emerging markets, especially China and India has helped in increasing and diversifying the consumer and investor base for gold. Estimates indicate that India and China have nearly doubled their gold market share during this period. It must be noted that consumer demand comprises of demand for jewellery, bars and coins. The introduction of gold-backed exchange traded products (ETPs) has generated new ... (full story)