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The New Normal: 2026 Canadian Automotive Outlook
The Canadian automotive industry faced considerable headwinds in 2025 as tariffs imposed by and against the nation’s largest trading partner disrupted supply chains within the industry and the broader economy. However, Canadian vehicle sales still managed to notch a post-pandemic high in volumes on the year – a byproduct of easing financial conditions, pent-up demand, and significant frontloading ahead of the implementation of tariffs. Looking to 2026, elevated trade uncertainty is likely to continue to weigh on the industry as the first review of CUSMA takes place. The process promises to be extensive, with the ... (full story)