Gold ETFs offer convenience, liquidity, and no storage costs, while physical gold provides tangible ownership but comes with storage and insurance expenses. You walk into a jewellery store and purchase a gold coin, and you feel smart about your investment. But did you lose money the minute you walked out? Gold has always held a special position in India. We buy it for weddings and festivals. We see it as safe money for the future. Most people think of physical gold when they invest – shiny jewellery, bars, or coins. But now there’s another thing on the table: Gold ETFs. These live on your phone or computer screen. So ... (full story)