Contrary to popular belief, gold may be more popular among younger investors than their older counterparts. Multiple studies—from Bank of America, State Street Global Advisors, and other respected institutions—highlight a growing trend of Gen Z and Millennial investors embracing gold as a core part of their portfolios. These younger demographics are often outpacing Gen X and Boomers in terms of gold ownership, interest, and portfolio allocation. Their top motivations include using gold as a hedge against economic downturns, valuing its tangibility and security, and harboring a growing skepticism toward legacy ... (full story)