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Platinum jewellery enjoying strong growth in its key markets
Global platinum jewellery marketing organisation Platinum Guild International (PGI) believes that the metal enjoyed strong growth opportunities in the jewellery sector. To turn opportunity into reality, PGI is using a new brand slogan, 'Metal of Truth', to market platinum jewellery. The slogan referenced platinum’s long-term value and presents it as the (not a) symbol of authenticity. Platinum used in jewellery has a high (usually 95%) purity level. “Throughout history, jewellery has always played a central role in expressing meaning, emotions, and self-realisation,” affirmed PGI CEO Tim Schlick. “Our new ... (full story)
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- Jun 12, 2025 10:32pm Posted byFundamental Analysis295
