Platinum Guild International’s (PGI’s) February 2020 Insight report shines a light on how marketing can leverage shifts in demographics and steer consumer behaviour to create demand across consumer segments in India. PGI reports that India has become the fastest growing platinum jewellery market globally, with demand having grown at a compound annual growth rate of 8% between 2013 and 2018.PGI says India’s strong and embedded jewellery culture has witnessed significant changes over the past decade, fuelled by demographic trends, which impact on consumption; the socioeconomic environment; and a changing retail ... (full story)