In its latest ‘Platinum Jewellery Business Review 2023’ report, market organisation Platinum Guild International (PGI) says Japan remains the biggest platinum market per capita, where platinum is synonymous with good jewellery. The precious metal has a 27.1% unit share in the Japanese jewellery market, with women being the predominant customers. Against the 2022 total average jewellery unit price of $750, the platinum jewellery average unit price was $1 220 in Japan. PGI says the Japanese platinum market is poised to grow beyond this year, not least owing to positive consumer sentiment, following a heightened ... (full story)